Social Media Owned Channels Practice Lead

Job description

Own and drive the strategic vision, performance, and operational governance across Ameriabank’s main social media accounts, sub-brand profiles, online communities, official corporate blog, and influencer marketing ecosystem. In this role, you will lead our core social operations team (execution specialists and community managers), establish cross-functional workflows with our centralized creative team (copywriters, content writers, designers) to fuel high-performing digital channels.

Job responsibilities

• Channel Architecture & Strategy: Define and execute the multi-channel roadmap across all main brand channels, sub-brands, community hubs, and the corporate blog to build brand equity and drive audience acquisition.
• Team Leadership & Operations: Lead, mentor, and manage the internal SMM team—including execution specialists responsible for content distribution and community managers driving real-time audience engagement.
• Creative Briefing & Stakeholder Alignment: Act as the primary strategy lead interfacing with the centralized creative team; produce clear briefs, oversee visual and copy alignment, and ensure all assets fit platform-specific best practices.
• Influencer Marketing Ecosystem: Design and oversee the bank’s influencer marketing framework, including creator selection, campaign briefs, contract negotiations, co-creation workshops, brand integration rules, and performance tracking across key opinion leaders.
• Governance & Workflow Standards: Establish structured publishing workflows, posting cadences, cross-channel distribution models, RACI matrices, and tone-of-voice compliance across all digital sub-brands.
• Performance Analytics & Media Budgeting: Manage paid social media budgets, configure performance tracking, set KPIs, and present executive reporting on ROI, reach, conversion, and community health.
• Platform Innovation: Monitor algorithm shifts, emerging social tech, and owned-media trends to continually test new content formats and distribution mechanisms.

Required qualifications

• 5+ years of experience in digital channel strategy, social media management, or owned media operations, with at least 2 years in a strategic or team lead capacity (banking or fintech experience is a plus).
• Direct experience managing channel execution specialists and community managers.
• Proven track record of managing end-to-end creative briefing processes with dedicated creative or agency teams.
• Deep technical expertise in paid distribution, audience segmentation, budget allocation, and analytics platforms (e.g., Meta Business Suite, GA4, social listening tools).
• Strategic thinking, strong cross-functional project management, and data-backed decision-making skills.