Content Writer

Job description

Ameriabank is seeking a Content Writer who will join the Marketing and Communication team to drive the Bank’s content strategy by crafting high-quality, engaging and target copy for digital platforms and campaigns. The incumbent will create and refine content to maintain a consistent and recognizable brand voice across all channels. This role requires creative thinking, strong written communication skills and an ability to communicate with customers effectively in digital environment.

Job responsibilities

• Developing and editing content: writing content for the Bank’s blog, informational and educational articles for the website, social media content as well as other informational and product-related content and editing the existing materials,
• UX writing and developing digital interface texts: developing content for the Bank’s digital applications, website and other digital products, ensuring seamless and intuitive user experience (UX),
• Implementing content strategy: developing valuable, educational and engaging content for marketing campaigns to build brand awareness and establish trust within the target audience,
• Drafting information messages, developing content and informational letters (e-mail newsletters, SMS, notifications) for customers and partners,
• Developing corporate content and materials, drafting and editing the texts of official messages, presentations, corporate letters and invitations,
• Ensuring compliance with legislative requirements and established procedures, Ensuring compliance with the respective laws and regulations, Bank’s internal rules and procedures in the process of writing and publishing content and UI/UX texts.

Required qualifications

• University degree in linguistics, journalism, marketing, or related domain
• At least 2-3 years of relevant work experience in content writing, copywriting or editing
• Proficiency in Armenian and English (knowledge of Russian will be a plus)
• Ability to work with texts and to present complex information in a simple and easy-to-understand manner
• Team player and quick decision-making skills
• Attention to detail and a strong sense of responsibility