SMM Specialist

Arca’s marketing team is looking for a creative, proactive, and results-driven SMM Specialist who will be responsible for managing the brand’s social media platforms, planning and creating content, and improving the effectiveness of digital communications.

We are looking for a specialist who understands the specifics of different social media platforms, can turn ideas into engaging and easy-to-understand content, and is ready to contribute to the development of a brand of national significance.

Job Responsibilities

• Develop and implement Arca’s social media content plan in line with the brand’s communication objectives
• Manage Arca’s social media platforms and ensure their consistent and active maintenance
• Generate ideas for posts, campaigns, videos, and other digital formats
• Write and edit copy for social media posts while maintaining the brand’s communication style
• Prepare clear assignments and briefs for designers, video production specialists, and other partners involved
• Coordinate the production of visual and video content for social media, ensuring quality and adherence to deadlines
• Plan and implement social media coverage of events, projects, and partnership initiatives
• Monitor comments and messages across the pages and ensure appropriate and timely responses
• Analyze key social media metrics, prepare regular reports, and provide recommendations for improving content effectiveness
• Monitor social media trends, competitor activities, and international best practices, proposing new formats and solutions applicable to Arca
• Participate in the development and implementation of marketing campaigns․

Required Skills

• At least 3 years of professional experience in SMM or digital marketing
• In-depth knowledge of key social media platforms, their specific features, and content formats
• Experience in content planning and independently managing social media pages
• Excellent command of written Armenian and the ability to create грамотный, engaging, and impactful content for different audiences and platforms
• Good command of English and Russian
• Professional knowledge of Meta Ads Manager and experience in independently planning, launching, optimizing, and analyzing the results of digital advertising campaigns
• Ability to analyze key social media metrics and prepare reports
• Creative thinking and a proactive approach to proposing new ideas and content formats
• Ability to plan multiple tasks simultaneously, set priorities, and meet deadlines
• Attention to detail and a responsible approach to work
• Ability to work as part of a team and coordinate the work of designers, video production specialists, and other partners involved
• Proficiency in CapCut, Canva, Adobe Premiere Pro, or similar tools will be considered an advantage

During the candidate selection process, priority will be given to specialists with strong creative copywriting skills.

What We Offer

• An opportunity to work for a brand of national significance
• Opportunities for growth and development under the guidance of an experienced team
• Involvement in the brand’s strategic positioning and partnership processes